For a brief moment, I planned on running a regular BLog feature in which I would excoriate dumb commercials. But I realized that life is short and my ire is long and I have better things to do with my time.
And then I saw the commercial below and I just had to say something.
Now, look, I love me some fried chicken. I am a fried chicken fiend. Especially with some mashed potatoes and gravy. And maybe a nice piece of warm, homemade corn bread. And a little side dish of creamy macaroni and cheese. And–
Wait, what? What was I saying? Oh, right — this commercial.
This stupid, stupid commercial.
So, what KFC seems to be telling us is this: If you keep eating pre-prepared chicken all the time, you’re lame! Come eat our pre-prepared chicken!
Let me get this straight: The solution to eating the same thing over and over is to…eat…the…same…thing…
Out of a different container?
And in a form that is enormously less healthy?
Say what you want about rotisserie chicken — it’s better for you than fried, no matter how much you (and I!) may love fried. Hell, the market near me makes an incredible adobo rotisserie chicken that I would probably sell a major organ for.
KFC isn’t saying, “Hey, stop eating burgers all the time and try some of the Colonel’s wholesome fried goodness!”
It’s not saying, “Cooking is tough every night — take it easy with a bucket of savory, crunchy, chicken-y delight!”
No. Through this ad, KFC is saying that it’s lame to eat the same thing all the time and that the solution to eating spit-roasted chicken is to eat fried chicken.
Is it just me, or is that sort of…stupid?